Cheese has been our passion since 1969

As an independent family enterprise, Fromi has pursued its passion for cheese and gastronomy for more than 50 years. Selection, innovation and human expertise form the centrepiece of our activities.
Fromi has acquired an international reputation as a leading provider of cheese specialities. Our customers appreciate our comprehensive and wide-ranging selection and constant innovations.

We passionately track down traditional specialities and create new products under our own labels. Thus our strategy is clearly based on the continuous search for authentic products which meet the expectations of a demanding market hungry for innovations.

Cheese is our DNA. However, we also offer our customers gourmet foods and wines which perfectly complement our range of local cheese creations. Product traceability is especially important for us as well as organoleptic and, of course, bacteriological quality.

We offer our customers on-site service which is tailored to their individual needs provided by a team of committed men and women who share their strong passion for cheese and gastronomy.

We create and develop new cheese specialities together with our producers every year.

With general welfare in mind we address the specific needs of our customers, suppliers and employees.

We think positively about our future rooted in a corporate culture to which everyone truly adheres.

190

Employees

85

Million-euro
turnover

125

Tons of weekly delivered cheese

5500

Product items in our catalogue

Fromi offers their clients products, advice and services which perfectly match their individual markets.

50 countries

5 subsidiaries Strasbourg-Kehl | Paris-Rungis | New York | Montreal | Tokyo

4 logistic hubs Strasbourg-Kehl | Paris-Rungis | New York | Tokyo

Company history

1969 FROMI is founded in Kehl by Mr Xavier David. As a committed European, he crossed the Rhine as early as 1959 to market French cheese in Germany. Since then, Fromi has been a key partner for traditional and artisan French cheese dairies.

1970 Xavier David launches his first creations specially adapted to the German market, such as Jurassic, a semi-hard cheese from the Jura, perfectly tailored to the needs of German cheese retailers – with a practical weight of 10 kg.

1978 At the IKOFA in Munich, Fromi, together with its historic partners, presents for the first time, a selection of French raw milk cheeses – including Roquefort Papillon and Camembert Isigny Sainte-Mère. A bold move and a true revolution for the German market at that time!

1983 Creation of Grès d’Alsace, an oval-shaped cheese with a very creamy curd and a washed rind, adorned with ferns. Its launch is a success, meaning that flavoured and more mature varieties quickly follow.

1985 Launch of the Group's 1st brand under the name Argental: a range of creative cheese specialities

1986 Guillaume Dehaye comes on board. He takes over the management of Fromi in 1994 following Mr Xavier David’s retirement.

1988 The launch of Fromi's own brand with ten selected French cheeses represents quality and deep respect for traditional cheesemaking craftsmanship.

1991 Our Master Cheesemaker, Vincent Christophe, who is responsible for sourcing our products and developing new specialities, joins the organisation.

1997 Launch of the successful brand “La Tradition du Bon Fromage”, specially developed for cheese professionals and characterized by a carefully selected range of cheeses with unique taste and maturation. Since 2019, it has been renamed “La Réserve des Crémiers” and given a new logo.

1999 With the introduction of a fine food range, Fromi expands its commitment to culinary enjoyment. Since then, we have carefully selected a diverse assortment for our customers – from cheese accompaniments, chocolate, biscuits, and spices to delicacies, cured meats, wines, and spirits.

2000 Fromi strikes out with a major export in the form of FROMI RUNGIS, based at the Rungis International Market in Paris, a place dedicated to major exports, particularly to America, Japan and Australia.

2008 Creation of the FROMI USA branch in New York.

2009 Launch of a premium range exclusively reserved for the best cheese sellers and restaurants in the world under the signature brand “Xavier David - Affineur de Goûts” to celebrate the company’s 40-year anniversary and in honour of its founder. Each product is carefully selected according to its taste and exceptional maturity, results of the producer’s expertise.

2009 Partnership with the German NGO Welthungerhilfe to combat worldwide poverty. Active support for agricultural development projects in Bolivia, Tajikistan, and Kenya until 2020. From 2021 on, another NGO will been supported.

2012 2012: Launching of "Fromage à la Truffe Noire", an original creation by our cheesemaster, made from Brie cheese and black truffle from Périgord.

2012 Launch of the “Affinage d’Excellence” premium range. Simultaneously traditional, due to its producers’ ancestral expertise and the authenticity of the terroirs from which it hails, and modern thanks to its innovative packaging.

2016 Fromi is given a new visual identity. The symbol of the hummingbird with its wings flapping demonstrates our drive; the two circles represent the strong partnerships we build with our suppliers and customers.

2016 Founding of the new subsidiaries Fromi Japan in Tokyo and Fromi Canada in Montreal. Our mission is to become an indispensable partner and work more closely with all our customers who want to develop their cheese and delicatessen business.

2017 Ghislain Dehaye joins FROMI, working alongside his father and members of the management team.

2018 Redesign of the Fromi brand, which becomes the Tradition-Emotion brand, with new labels promoting the authenticity of PDO cheeses and those originating from French and European terroirs.

2019 Fromi celebrates 50 years of collaborating with its suppliers and serving its customers. Thank you!

2021 Miss Argental breathes new life and presents a new range of traditional and original soft cheeses made with 4 different milk types: cow’s, ewes’, goat’s and buffalo’s milk. Deliciously rich, creamy and flavoursome cheeses. A real treat for everyone’s taste buds.

2021 Created 50 years ago, our Jurassic cheese has lost none of its original spirit nowadays; quite the contrary! To celebrate its half-century of existence, Fromi has launched a whole brand with a strong identity and new labels. Jurassic is available in several different maturations and in organic or alcohol-matured versions.

2021 Start of the partnership with Fert, a French NGO founded by farmers. Donations to Fert support small dairy farmers in the Lesser Caucasus region of Georgia.

2022 The Cremoso al Tartufo caused already a sensation at its launching in 2019. Today building on this success, and to launch its growing range of CREMOSO cheeses, Fromi innovates with an advertising campaign inspired by the greatest perfume brands. Which Cremoso will I eat today depending on my mood: truffle, pistachio or sparkling wine?

2023 Original and creative, the Barbichette range offers a wide variety of goat cheeses : fresh or matured, plain or ashed, with herbs, truffles or fruit, in a variety of shapes and sizes. Brighten up your shelves and windows in any season!

2023 The Grès® range is celebrating its 40th anniversary. It is the result of a shared passion between Xavier David, the founder of Fromi, and our master cheesemaker Vincent Christophe. The range includes regional, authentic and traditional cheeses made from cow's or goat's milk. They are all characterised by their attractive oval shape.

2023 Commitment & Solidarity: Since 2023, we have been supporting Think Pink Europe in the fight against breast cancer, Les Apprentis d’Auteuil in helping disadvantaged youth and families, Les Restaurants du Cœur in providing food to those in need, and Café Joyeux, a solidarity-based and inclusive restaurant in Strasbourg.

2024 Support for the Fondation pour la Biodiversité Fromagère, which funds non-profit projects to preserve regional raw milk cheeses as part of France’s culinary heritage – promoting both biodiversity and human health.

2024 Ghislain Dehaye succeeds his father, Guillaume Dehaye, at the head of the company

2025 Guillaume Dehaye retires after 39 years as CEO of Fromi

In 2016 we transferred our Kehl headquarters to a building which meets the latest ecological standards. This enabled us to reduce our carbon footprint since we harness solar energy (50% or our electricity consumption) and geothermal energy. We are deeply concerned about the well-being of our employees. This allows us to further improve the life quality and performance of our workforce in our enterprise.

Solidarity A committed company

Fromi encourages and supports humanitarian and educational initiatives worldwide, together with its employees.

After sponsoring projects of the German NGO Welthungerhilfe from 2009 to 2020 to support small farmers in Bolivia, Tajikistan, and Kenya, we chose to start a new partnership in 2021 with the NGO FERT, helping dairy farmers in the Lesser Caucasus region of Georgia. For every kilo of cheese ordered from the Xavier David range, 25 cents are donated to the NGO.

Since 2023, we have been supporting Think Pink Europe in the fight against breast cancer, Les Apprentis d’Auteuil in helping disadvantaged youth and families, Les Restaurants du Cœur in providing food for those in need, and Café Joyeux, a solidarity-based and inclusive restaurant in Strasbourg. In 2024, we also supported the Fondation pour la Biodiversité Fromagère, which funds projects to preserve raw milk cheese as part of France’s culinary heritage.

Fromi-fondation-Lait-Cru-Bloc engagement

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