Surprise your customers this autumn and winter!

The new Fromi Autumn-Winter 2026 catalogue has arrived! An essential tool for preparing for the busiest sales period of the year, it features a rich and carefully curated selection designed to bring fresh inspiration to your counters and boost sales. A true guide to the season’s key occasions, from autumn through to the first months of the new year, here is a taste of what’s in store.

Autumn, with its beer festivals, grape harvest season, Beaujolais Nouveau and, above all, Halloween, offers plenty of opportunities to bring your cheese counter to life and encourage impulse purchases. Although cheese may not traditionally be associated with Halloween, it is precisely unexpected and original displays that catch customers’ attention and leave a lasting impression.

With relatively little effort, you can give your cheese counter a strong seasonal identity and boost sales. Fromi supports its customers with limited-edition specialities, exclusive cheeses and easy-to-implement display ideas.

For Halloween, the famous « Les Rousses d’Argental » family of soft cheeses is particularly well suited to eye-catching displays. Chèvrerousse, Vacherousse, Triplerousse et Brebirousse, with their beautiful orange-coloured rinds, instantly add a spectacular splash of colour to the counter.

Beer festivals and the grape harvest season also take centre stage with a selection of beer- and wine-refined cheeses, such as Pinonoire Jurassic, refined with Pinot Noir.

 

This year, Fromi is launching the 4th edition of its Pink October campaign. This gourmet initiative also supports an important cause: 10% of the revenue generated by participating products will be donated to Think Pink Europe, which works across Europe to raise awareness of breast cancer and the importance of early detection. The 2026 selection features more than 20 cheeses and fine food products, including the campaign’s iconic Jurassic Pink and Chèvrerousse d’Argental.

 

For Christmas and the festive season, alongside popular classics and the now unmissable truffle creations, the catalogue features cheeses refined with wine or spirits, delicately decorated goat’s cheeses, fine foods, gift ideas, cheese platters and a selection of drinks to accompany them.

The “Cheese Dessert” concept also continues to evolve. Fromi is expanding its range of creations combining cheese and chocolate with Le Fribourg Raclette with chocolate, a surprising combination of savoury and sweet flavours.

The festive range is rounded off with characterful blue cheeses, distinctive hard cheeses and long-matured specialities. Many cheeses are carefully selected during production and specially reserved for Fromi so that they reach their optimum stage of maturity in time for Christmas.

Many of these exclusive products are available by pre-order only. It is therefore particularly important to plan your range and place your orders well in advance.

The selection is completed by exceptional hams and charcuterie, as well as other fine food products, perfect for festive occasions, gift ideas or enhancing seasonal displays.

 

Valentine’s Day also provides an excellent opportunity to inspire emotion-driven impulse purchases. In recent years, it has become an increasingly important sales occasion during the winter season.

At Fromi, cheese becomes a delicious messenger of love. Heart-shaped, delicately decorated with flowers or filled with surprising fruity notes, these carefully selected specialities bring emotion, refinement and originality to the counter. Handcrafted using high-quality ingredients and made with great attention to detail, they delight both the eye and the palate.

With its Autumn-Winter 2026 catalogue, Fromi provides professionals with plenty of inspiration to make the most of the season’s key sales opportunities, regularly refresh their counters and surprise their customers with original gourmet experiences.

 
The catalogue is available free of charge from your Fromi representative or can be ordered via our form